“Why blog when it has all been said before?” I was on the phone to a new prospect the other day when they raised this question and I do admit it’s a valid one, especially when it comes to hiring a...

I’ve been mulling over this for a while… As a working parent who is passionate about equal rights, my social media streams are filled with articles about the latest terrible injustices against women...

An introduction for my Business Blueprint friends. It was so lovely to be part of the May conference but I didn’t get to chat to as many people as I wanted to. I thought I would put this together so...

The latest on how things are going… It has been a couple of months since I shared that my husband Garrett has been unwell and I thought I’d put together a quick update. To rehash, in December...

There are five essential elements to a good copywriter who is worth going back to. What’s interesting is that being able to write well is only part of the story. You’re pressed for time so I have...

How do you double your earnings? I set myself this goal after my husband Garrett fell ill at the end of 2018 and our household income came under sudden pressure. At the time, the money I was earning...

If you’re not the most confident of riders, is it worth making the trip to Tasmania’s latest attraction, Maydena Mountain Bike Park? Look. It has been a while. I call myself a MOTIL (Mother Of Two...

I used to ruminate constantly about my perfect life as a freelancer. Writing has been my passion for a long time and I’ve always known in my heart that I wanted to give it a serious try as part of...

Confession time! I’ve been dabbling. Scratching an itch. Ticking off the bucket list, Morgan Freeman style. Last year I took a course in stand up comedy at NIDA, a week of mucking around and...

Never worked with a freelance copywriter before? Here’s an outline of the process to help you feel more confident about what’s coming next. To briefly introduce myself, I’m Clea Jones and I have...

It’s hard to know how much to pay in website copywriting rates when launching or upgrading your website. Make sure you’re not spending too much. When it comes to website copywriting, less is…

A delightful coincidence brought a postcard back to its owner nearly 60 years after he sent it.  This is totally a true story! It happened to my Dad Back in 1961, as his plane prepared to descend...

You probably understand the importance of blogging for your business. It boosts credibility, drives SEO traffic and helps engage with your users. And while it’s believed attention spans are shorter...

As it turns out, being a sole trader isn’t all sleep ins, schlepping around in my pyjamas and knocking off work at five pm to wander down to the beach. Who knew? The thrilling opportunity to work...

Hiring a professional copywriter can be a waste of time if you don’t follow this advice As a professional copywriter, I have worked with businesses of all sizes, across a wide range of...

Life is a lottery and having a chronic illness is like winning it in reverse. Firstly, you’re robbed of the liberties you didn’t even realise were afforded to you so graciously by the universe....

How much does a copywriter charge? It’s the ultimate question. When I started as a copywriter I asked my friends who were well ahead of me in the industry the same thing and even they…

Sometimes you just need to get away. Nappies, school lunches and nocturnal interruptions had turned me into an extra from The Walking Dead. With my fight or flight response well and truly triggered...

First up let me say that the beauty (and the terror) of great copy is that there aren’t all that many set rules. And the rules which do exist (like never starting a sentence with ‘and’) are made to...

Not even gonna humblebrag… From blogging to website copy, ghostwriting to press releases… I’m really good at being a freelance writer. I started freelancing as a writer in 2015 and have never…

This series of blog posts shares some of the many amazing clients I have worked with since 2015 when I started my career as a freelance copywriter. Some of these clients are new and some have been...

IS THIS YEAR THE TIME WHEN YOU FINALLY ESCAPE THE RAT RACE AND BRANCH OUT ON YOUR OWN? HERE’S A FREELANCE COPYWRITER’S PERSPECTIVE. Each year, many workers decide that…

Clea Jones is a brochure copy writer based in Sydney.  As a freelance copywriter, I spend a lot of time writing brochure copy. The funny thing about this part of my gig is that sometimes it can take...

WHAT DOES A FREELANCE COPYWRITER DO? A freelance copywriter does many things! We help your small business with marketing and sales by writing business blogs, product description…

This is a series of blog posts sharing some of the many amazing clients I have worked with since 2015 when I started my career as a freelance copywriter. Some of these clients are new and some have...

Not even gonna humblebrag… From blogging to website copy, ghostwriting to press releases… I’m really good at being a freelance writer. I started freelancing as a writer in 2015 and have never…

This is a series of blog posts sharing some of the many amazing clients I have worked with since 2015 when I started my career as a freelance copywriter. Some of these clients are new and some have...

This is a series of blog posts sharing some of the many amazing clients I have worked with since 2015 when I started my career as a freelance copywriter. Some of these clients are recent additions...

This is a series of blog posts sharing some of the many amazing clients I have worked with since 2015 when I left the tech industry to start my career as a freelance copywriter. Some of these...

This is a series of blog posts sharing some of the many amazing clients I have worked with since 2015 when I started my career as a freelance copywriter. Some of these clients are new and some have...

A professional profile needs to make you stand out, without looking puffed up. Here is what a professional bio writer can do for you As a copywriter, a big part of my income is as a professional bio...

This is a series of blog posts sharing some of the many amazing clients I have worked with since 2015 when I started my career as a freelance copywriter. Some of these clients are new and some have...

This is a series of blog posts sharing some of the many amazing clients I have worked with since 2015 when I started my career as a freelance copywriter. Some of these clients are new and some have...

ANZAC Day 2020 My grandfather, Ernest John Parker Rust, passed away in March at the age of 98. Pop was a father of five, a plumber and a devoted husband. He also fought for Australia during WWII,...

It can be so hard to find what works without spending a fortune… As a freelance copywriter, I can’t help but be interested in digital marketing. I’m always seeking to build my knowledge so I can...

Not even gonna humblebrag… From blogging to website copy, ghostwriting to press releases… I’m really good at being a freelance writer. I started freelancing as a writer in 2015 and have never…

I had reached my limit. When you’re mother to a toddler, working five days a week at a job based two hours from home (three when the traffic is bad) and feeling completely undervalued in your role,...

I’d love to know what you think about all this… You know the ones. The good-looking ‘entrepreneur’ sitting by the beach, cocktail in one hand, laptop in the other. Or the business woman at her...

After being fortunate to have some early success when I started freelancing, I enthusiastically encouraged all my friends and acquaintances to give it a go.  “It’s easy! It’s great! You can make so...

Knottapharm is the perfect location for a family friendly weekend getaway just outside Sydney All good weekends away start with a winding road! Knottapharm is no exception. To get there you need...

What is the difference between a freelancer, a sole trader and a business owner? There are a few ways to look at each but here is my take:  A freelancer is someone who provides services but doesn’t...

Back in the day, I was a radio producer at a news/talk station. It was hard work and one thing made it particularly challenging. I hated picking up the phone and calling people.  It was terrifying...

Often when I’m copy writing the phrase ‘layperson’s terms’ comes up in briefs. People need their web text, brochure copy or marketing material explained in the simplest way possible, so that...

What word can you use when nice isn’t nice enough? Check out some different ways to say nice. “Oh it was so nice!” Do you get sick of this word? It’s about as interesting as a bowl of porridge. As a...

To spend or not to spend?  It’s a hard question to answer. When I started out as a freelancer, I had a bit of cash up my sleeve but certainly not a Silicon Valley startup amount. At the time, I had...

Wondering how to get started as a freelancer? This is a question I am asked regularly by newbie freelancers.  It’s a bit of a chicken/egg question.  Do you start with a website? Do you start with...

If you love sweaty hands, well, I have a story for you. The other night I watched a documentary called The Dawn Wall. If you haven’t seen it, it’s mostly about a couple of guys who spend months...

A day in the life of a freelance writer 4am: I’m awake feeding my youngest son. He has completed a full six months of life but is yet to get the memo that night-time is for sleeping. 7am – 9am: The...

Hands up who loves seeing photos of themselves?? Unless you’re a model or really, really, really good looking, you’re probably raising your eyebrows, not your hands.  But but but… If you want to...

Most of us start the new year with resolutions to up our social media game because we know it’s a necessary evil if we want to build a bridge to new clients, maintain momentum and stay relevant. The...

2023 delivered so many highly anticipated things in the world of content, like the final season of Succession (masterful), Prince Harry’s tell-all (hmm)… and the game-changing ChatGPT. This AI...

Yes, it is worth it to hire a professional blogger. Here’s what you get for your money Professional Blogger, like SEO Expert, Big Data Analyst and Cat Video Producer, is one of those job titles that...

The lexicon is ever evolving and new words and terms are coming into play every year. It’s sad to think about fantastic terms like ‘curmudgeonly’ and ‘boondoggle’ phasing into obsolescence but let’s...

When you create great content marketing solutions, your goal is still to get the message across that your product or services are worth spending money on. But rather than forcefully pushing those...

This may surprise you, but to this day I think back to the lessons I had when I was twelve years old in order to master one particular skill and I am still so grateful that my parents forced me to...

Anyone who claims to be a language lover has those moments of pain witnessing someone using ‘to, two or too’ incorrectly or making the ‘they’re/there/their’ mistake. If you’re presenting yourself as...

Recently, after eight years with the same company, I was called to an awkward meeting with management and HR, where they showed me the comfortable slipper of the current structure and the…

How much does a copywriter charge? It’s the ultimate question. When I started as a copywriter I asked my friends who were well ahead of me in the industry the same thing and even they…

My folks set the bar high. They’ve made it through forty years of marriage and then some. Their BMIs are in a respectably safe zone and they raised a beautiful daughter who only comes to them for...

I’ve been living the dream for well and truly six months, going it alone as a freelance copywriter and journalist. While my bank account was a lot healthier during my days at Yahoo!, I’m finally...

It’s time to fly solo! Woohoo! You’ve got an ABN and an email address and you’re ready to start making money! Slow down Tiger! Don’t even set foot out the door without these four things behind you....

Drive north along the coast not quite all the way to Palm Beach, turn left, drive a bit further, park your car and get out. And then swim. A few hundred of us live here. We like to say that we live...

There are so many luscious synonyms for ‘beautiful’. So why do we stick with this overused word? Beautiful. It’s a great word that can apply to so many situations. Jacaranda trees in bloom are...

In 2023, when anyone can churn out a basic article with the help of an AI text generator (and I’m not saying you should never do this), sharing original stories has become one of the best ways to...

Before I became a professional writer, a friend made a distressing prediction. This month, my eldest turned five. His birthday was a huge day and he ended up falling asleep on the couch, his new...

It’s time to talk about microblogging. First, I’m aware that writing 800 words about extremely short-form content is ironic. You have five seconds to point and laugh.  Done? Ok.  The truth is a...

The client was frustrated.  “I wrote a blog and nothing happened!”  They had been excited to share content but were underwhelmed when they didn’t immediately see results.  As a professional blogger,...

“But I don’t need leads!” Some small businesses are perennially busy; in industries like accounting, law and doughnut sales.  When I talk to these business owners, they often say they don’t need to...

That happened quick… I’m now in my tenth year of operating a copywriting and content creation business.  Epic. Things have changed a lot and not at all over the last decade. The basic principles of...